A tracked John Deere tractor moves through an already harvested field

Core Values

 

For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land.

John Deere is committed to your success.

This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It's in these areas where at least 75% of the world's future growth will occur. And because of our past, our passion, and our purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment supplier of choice.

 

Two men talking while looking at a laptop with a John Deere mower in the background.

Integrity

Integrity means telling the truth, keeping our word and treating others with fairness and respect. It is demonstrated through honest relationships, decisions that consider the balanced interests of stakeholders, and unquestioned commitment to ethical and legal behavior. Integrity is one of our most cherished assets. It must not be compromised.

A man working in a John Deere factory.

Quality

Quality means delivering value to customers, employees, shareholders and others. Quality is exhibited in many ways — by selling and supporting products and services that delight customers, establishing a work environment in which employees thrive, delivering financial results that meet investor expectations, and maintaining sound relationships to the benefit of our stakeholders.

Founded in 1837 by John Deere, a blacksmith and inventor, Deere & Company has grown into one of the world's most admired businesses. This was no accident. John Deere was determined to build his business based on integrity, quality, commitment and innovation. Those values live on and thrive today. They determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer, investor or employee.

A man and a woman talking in front of a construction site with John Deere equipment.

Commitment

Commitment means doing our best to meet stakeholder expectations in a predictable, consistent way over time. We recognize that our customers, as well as employees and investors, have many options in choosing a company with which to be associated. Our opportunity to serve should be viewed as a privilege that is not to be taken for granted.

A man standing in a black room with holograms appearing on the stage.

Innovation

Innovation means inventing, designing, and developing breakthrough products and services that have high appeal in the marketplace and strengthen customer preference for the John Deere brand. Innovation extends to using the latest technology to establish world—class manufacturing processes and applying the most advanced information technology tools and practices throughout the company.

Two men shake hands in front of a computer desk

What You Can Expect

You can expect John Deere to have the highest ethics, rigorous regulatory compliance, and the deepest desire to develop and promote fairness in public policies and practices.

And if you have a relationship with John Deere – as a customer, employee, dealer, or supplier – you can expect Deere to offer an inclusive environment. One that would welcome diversity.

A feller buncher works on-site to bring down a tree

What We Offer

Our founder was best known for his work with the first commercially successful plow. And so it is today that we're perhaps best known for our quality agricultural and turf equipment. We're the world’s leading manufacturer of farm equipment, as a matter of fact. We also take the lead worldwide in building forestry equipment. We're a major force in construction equipment. And John Deere Financial is one of the largest equipment finance companies. Not bad for a start-up company housed in a blacksmith shop.

A man working in a John Deere factory

Quality

Quality means delivering value to customers, employees, shareholders and others. Quality is exhibited in many ways — by selling and supporting products and services that delight customers, establishing a work environment in which employees thrive, delivering financial results that meet investor expectations, and maintaining sound relationships to the benefit of our stakeholders.

Click here to learn more about our Quality Policy Statement.