News Releases December 05, 2013
John Deere launches its new smaller Sugarcane harvester CH330, to meet the customer requirements in India
New Delhi, India (December 5, 2013). John Deere India Private Limited, a subsidiary of Deere & Company, USA, today launched the first of its kind Sugarcane Harvester CH 330 specifically designed to excel in the Indian farming conditions at the EIMA Agrimach 2013, New Delhi. The product was unveiled by Honorable Minister of State for Agriculture and Food Processing, Shri Tariq Anwar who handed over the keys to the customers from Maharashtra.
Satish Nadiger, Managing Director of John Deere India, said, “Deere’s success around the world has been earned because of our focus on the customer and on meeting the needs of many different markets. In India, this has been our strategy and we shall continue to invest and bring products and programmes that help farmers move from subsistence levels to become business entrepreneurs.” Satish further added “Our recent investments include a harvester factory in Sirhind in Punjab and our newest tractor factory at Dewas, Madhya Pradesh, that we inaugurated on the 22nd Oct 2013”.
“There is a growing demand for this sugarcane harvester from Indian customers,” said Ravi Menon Director Sales and Marketing John Deere India. “We are endeavoring to facilitate automation of the sugarcane industry and with this in mind John Deere has been building innovative products and the CH330 is a result of that. It reiterates our commitment to the Indian market. We are promoting a concept of complete package of practices that include modernization across the sugarcane value chain. We find this more sustainable and helps stake holder’s become more productive”, he added.
“John Deere began designing the CH330 Sugar Cane Harvester, as a result of customer needs and their expectation for harvesting solutions”, said Jeffery Freyou, Global Product Marketing Manager. “The need was very clear in terms of capability to harvest heavy crops, maneuverability in smaller plots, cleaner cane, and enhanced performance. We listened and responded with a harvesting solution that meets these requests while providing state of the art efficiency, the best cost per ton, less than three years to payback, and John Deere Quality”, he added.
“Indian agriculture practices with a supportive environment are rapidly modernizing as we see enhanced Industry and Government collaborations. This is helping the industry to continue to innovate and bring superior technology faster to the Indian market”, said Mukul Varshney, Vice President Corporate Affairs John Deere India
“We see a very positive trends and developments in India. The Ag workforce is declining and thus farmers need modern mechanized tools to remain in agriculture. This will help them become even more productive which will be essential as the world population and incomes grow and the need for food increases significantly”, said Dr JB Penn, Chief Economist, Deere & Company.
Deere has a long history with the Indian agricultural market, including sales of equipment in India starting some 60 years ago. John Deere created a joint venture in 1997 in India and fully acquired it in 2005. Since then, Deere has added manufacturing locations, a non-banking finance company to exclusively support John Deere’s dealers and customers, and a technology and engineering center in Pune in 2005. Deere is also is involved in a joint venture with Ashok-Leyland to build construction machinery.
About John Deere
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.
For further information, the news media should call:
Vice President – Public Affairs
John Deere India
+91 (20) 6648-1801
Director, Global Public Relations
Deere & Company World Headquarters