John Deere focuses on farmers in Madhya Pradesh
BHOPAL, INDIA (February 15, 2013) – John Deere leaders today continued the company’s commitment to agriculture in Madhya Pradesh through participation in the Kisan Diwas,
meeting with 150 innovative and progressive farmers. The event, which was attended by academicians, scientists, and several government officials, gave farmers an opportunity to express their emerging needs and farm mechanization requirements.
The technology show and equipment display was inaugurated by the Honorable Chief Minister of Madhya Pradesh Shri Shivraj Singh Chauhan, and by Dr. Ram Krishan Kushmaria, the Honorable Agriculture Minister of Madhya Pradesh. Samuel R. Allen, Chairman and Chief Executive Officer, Deere & Company, joined them in the inauguration.
“Sessions like Kisan Diwas help us more fully understand the requirements of farmers,” said Allen. “Our goal is to find ways to assist farmers to improve productivity and enhance their quality of life.”
During its 176 years of existence, John Deere has contributed significantly towards the development of agriculture and modern farming practices around the world. A blacksmith named John Deere started the company in 1837 when he successfully manufactured and marketed the self-scouring plow - an important tool at the time that helped farmers in the U.S. to more easily plow the land for planting.
“John Deere is committed to serving the needs of our farmers in India with machinery and programmes that help them prosper in agriculture,” said Satish Nadiger, managing director and CEO of John Deere India. “We take pride in our heritage but we focus on the present and the future, looking forward to the challenge of helping meet the increasing need for food, shelter and infrastructure around the world.”
Nadiger said Deere is exploring the possibility of a pilot project that will test the usefulness of centres to train individuals in the operation and general maintenance of higher technology machines besides the usual tractor and implements.
“Deere is helping farmers around the world meet the challenge of feeding the earth’s growing population,” said Allen. “John Deere has invested in Indian agriculture by building factories here but also by listening to farmers about their needs and responding through innovative machinery and programmes.
Deere first sold agricultural equipment in India approximately 60 years ago. Then in 1997, John Deere formed a joint venture to serve Indian farmers and fully acquired the joint venture in 2005. Also in 2005, Deere opened a technology and engineering center in Pune and started a joint venture with Ashok-Leyland to manufacture construction machinery. Deere inaugurated a John Deere Water facility in 2010 in Baroda, Gujarat and a harvester factory in 2012 in Sirhind, Punjab. The company has also broken ground for a new tractor factory in Dewas, Madhya Pradesh. In order to support John Deere’s growth in the Indian agricultural industry, Deere has established a non-banking finance company to exclusively support John Deere’s dealers and customers.About John Deere
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com